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ANA survey finds accountability No. 1 issue

Published on .

New York-Accountability is the top priority of senior marketing executives, according to a survey by the Association of National Advertisers. The survey, which will be used to help develop content for the ANA's Masters of Marketing annual conference Oct. 5-8 in Orlando, asked senior marketing executives to rank their top priorities. Following accountability, the top marketing priorities were aligning the marketing organization with innovation, building strong brands, integrated marketing communications, media fragmentation and the impact of technology on marketing. -Kate Maddox
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