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ANA survey: Marketers still being asked to control spending

Published on .

New York—The majority of marketing executives (84%) say they are still being asked to control spending, according to the latest Association of National Advertisers “Recession Survey.” That figure is an increase compared with last year, when 77% of marketers said they were being asked to control spending. Twice as many respondents plan to reduce advertising spending (34%) compared with respondents who plan to boost ad spending (17%) this year, according to the survey. Almost half (49%) of marketers said they expect their ad budgets will remain the same as in 2011. The online survey was conducted in January and drew 248 respondents.
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