×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

ANA unveils new digital commercial delivery format

Published on .

New York—The Association of National Advertisers announced a new standard commercial delivery format that transitions the industry from an analog format to digital. The new format was created by the Advanced Media Workflow Association and is sponsored by Ad-ID. The format includes descriptive information about ads including advertiser name, product name and commercial title. The commercial information is stored in an Ad-ID database and helps advertisers match commercials to content.
Most Popular
In this article: