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ANA unveils new digital commercial delivery format

Published on .

New York—The Association of National Advertisers announced a new standard commercial delivery format that transitions the industry from an analog format to digital. The new format was created by the Advanced Media Workflow Association and is sponsored by Ad-ID. The format includes descriptive information about ads including advertiser name, product name and commercial title. The commercial information is stored in an Ad-ID database and helps advertisers match commercials to content.
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