New York—The Association of National Advertisers and Yahoo! announced Wednesday that they have formed a partnership in which ANA will be a content provider for Yahoo!'s revamped advertising Web site: advertising.yahoo.com.
The site will feature proprietary ANA marketing industry information, including research, articles and white papers, as well as a creative gallery of top creative work. It will also feature editorials by industry leaders; video clips of ad industry luminaries, such as Leo Burnett, David Ogilvy and Lester Wunderman; and a calendar of industry events and conferences.
The site will also feature content from the Art Director’s Club, Effie Awards and the One Club, as well as a book club section with what is described as a “must-read” list of marketing books.
It will also feature original research from Yahoo!'s Summit Series highlighting key industry issues for marketers.