ANA, Yahoo! announce content partnership

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Nov. 29 New York—The Association of National Advertisers and Yahoo! announced Wednesday that they have formed a partnership in which ANA will be a content provider for Yahoo!'s revamped advertising Web site:

The site will feature proprietary ANA marketing industry information, including research, articles and white papers, as well as a creative gallery of top creative work. It will also feature editorials by industry leaders; video clips of ad industry luminaries, such as Leo Burnett, David Ogilvy and Lester Wunderman; and a calendar of industry events and conferences.

The site will also feature content from the Art Director’s Club, Effie Awards and the One Club, as well as a book club section with what is described as a “must-read” list of marketing books.

It will also feature original research from Yahoo!'s Summit Series highlighting key industry issues for marketers.

—Carol Krol

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