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Analyst: Online display advertising to slip

Published on .

Toronto—Online display advertising will drop by up to 10% in 2009, according to a new report by RBC Capital Markets, the corporate and investment banking division of Royal Bank of Canada.

The forecast was based on an RBC analysis of online search, pay-for-click and online advertising companies and their business pipelines. According to senior analyst Ross Sandler, 2009 will see a continuation of the difficulties experienced by these companies this year.

Last month JPMorgan Chase projected that 2008 display ads would grow by 14% instead of an earlier projection of 20%.

—Christopher Hosford

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