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BtoB

Anchor Intelligence launches keyword bid optimization tool

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Mountain View, Calif.—Web traffic quality company Anchor Intelligence has launched a keyword bid optimization product, ClearMark for Keywords. The tool provides revenue estimates of keywords in an advertiser’s portfolio, even without conversion data, the company said. The tool is based on keyword scores derived from thousands of measurable traffic characteristics, optimizing standard keywords as well as long-tail phrases for which historical conversions are rare, Anchor Intelligence said. ClearMark for Keywords, currently in beta, has provided companies testing the product with an average return on investment lift of 10% to 20%, Anchor Intelligence said.
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