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Anchor Intelligence offers real-time click fraud alerts

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Mountain View, Calif.—Web traffic quality company Anchor Intelligence has released a traffic-monitoring alert product that provides automated e-mail notification to users when the invalid rate for any traffic source reaches high levels.

ClearMark Alerts, part of the company’s ClearMark traffic quality suite, are sent when traffic quality degrades significantly from fraudulent click-throughs. Anchor Intelligence said the new service, in combination with its real-time traffic scoring capabilities, provides ad networks and search engine customers with an added tool to fight click fraud before it negatively affects advertisers’ pay-per-click campaigns.

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