BtoB

Andersen, Marketswitch enter marketing, CRM deal

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New York--Andersen Consulting and Marketswitch Corp., a Dulles, Va.-based b-to-b software company, have entered an extensive marketing and CRM pact. Andersen's Customer Relationship Management Practice will market and consult on Marketswitch's software, which determines in real-time which promotions to offer which customer through which channel to maximize profits. Andersen will also display Marketswitch's software at the consultancy's Ideas Exchange, a New York demonstration center aimed at existing and potential clients. The deal is a boon for Marketswitch, which already counts America Online Inc. and AT&T Corp. among its clients.
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