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BtoB

Android leads market share, but Apple tops engagement

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Cambridge, Mass.—While mobile devices running Google Inc.'s Android operating system continue to lead in terms of U.S. market share, users of Apple Inc.'s iPhone and iPad click on mobile ads the most, according to a report from mobile ad network Jumptap Inc. According to Jumptap's latest “MobileSTAT” report, Android-powered devices had a 52.7% share of the U.S. mobile market in November, representing 95 million unique viewers of Jumptap ads, compared with Apple's iOS' 22.1% share. However, Apple mobile devices lead in user ad interactivity, with click-through rates of 0.72% compared with an average of 0.65% for all mobile operating systems, according to Jumptap.
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