"It was an offer I couldn't refuse," Armstrong said. "I learned a great deal about business, experiment and communities."
The experience came in handy when Armstrong was recruited back to Federal Computer Week in 2002 as publisher.
From 1999 to 2002 "there were pretty dramatic changes in the [IT] market and the way people use the Web," Armstrong said. She wanted to make Federal Computer Week even more accessible for its audience of agency executives, program managers, IT managers and systems integrators across federal, state and local governments.
Armstrong spearheaded a major redesign of FCW.com, which debuted in late April.
"It's designed to organize the content by how people use the Web, whether it's for breaking news, research or our [Government] Solutions Center," she said. Even before the redesign, the site was garnering 200,000 unique visitors per month.
The Web site revamp came a little more than two years after Armstrong oversaw a redesign of Federal Computer Week itself.
In 2004 Armstrong's group created a full-service custom publishing division that produces white papers, content-based inserts, magazine catalogs, supplements, e-products, events and a catalog of template-based print products. "There are dozens of different iterations that can talk to customers' needs," she said.