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BtoB

Anne Finucane, Bank of America

Published on .

What: CMO

Where: Bank of America, Charlotte, N.C.

Why: Finucane, who has been CMO for two years, oversees marketing, communications, advertising and research at Bank of America. She is also responsible for corporate social responsibility initiatives. Last year, she led a repositioning campaign for Bank of America with the tagline "Bank of opportunity" to position the financial institution as a company that understands its customers' needs. She has also spearheaded the development of new products and services aimed at small and midsize businesses.

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