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BtoB

Anne Finucane, Bank of America

Published on .

Most Popular
What: CMO

Where: Bank of America, Charlotte, N.C.

Why: Finucane, who has served as CMO for three years, leads marketing, communications, advertising and research for Bank of America and all its lines of business. This year, she oversaw the roll out of the new Bank of America Merrill Lynch branding campaign, following Bank of America's acquisition of Merrill Lynch in January. The combined brand incorporates global commercial banking, global corporate and investment banking and global markets businesses.
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