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Annual Conference focuses on b-to-b media company of the future


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On the second day of the conference, the ABM membership approved the group's merger with the Software & Information Industry Association by an 86-3 vote. Under the terms of the merger, ABM will become a division of SIIA. ABM President-CEO Clark Pettit said the merger agreement came after 18 months of evaluating the best path for organization. Among those voting against the merger was J. Roger Friedman, president of Lebhar-Friedman Inc. Citing several pioneers of b-to-b media, including his father, he said, “Because of my emotional ties to ABM and its history, I am casting a negative vote.” ABM members responded to his speech with a standing ovation.
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