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BtoB

Annuitas Group rebrands as marketing consultancy

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Grand Rapids, Mich.—Lead management company Annuitas Group announced it is rebranding as a marketing consultancy called Annuitas. Annuitas will work with b-to-b companies in building and executing demand generation programs in several areas, the company said in a statement. Adam Needles will join the renamed company as chief strategy officer. Needles, a former executive at marketing automation company Silverpop, has also held executive positions at CA Technologies and Left Brain DGA.
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