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BtoB

Annuncio releases updated campaign software

Published on .

Mountain View, Calif.--Annuncio Software, Mountain View, Calif., released Tuesday the latest version of its e-marketing software, called Annuncio Live 2. The company said the software, priced at $150,000, is easier to use and capable of supporting larger campaigns than its earlier version. Annuncio Live 2 helps marketing managers design, execute and monitor interactive e-mail campaigns. A new feature allows marketers to link multiple campaigns and track how customers respond to each. Annuncio's release is significant in part because of its customer base, which includes Wells Fargo, Lucent Technologies and the Sun-Netscape alliance.
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