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Anonymity scourge of Web marketers, Winterberry says

Published on .

New York--Direct marketers are increasingly challenged by anonymous Web browsing services, the Winterberry Group said in a report issued Monday. Businesses and consumers are increasingly blocking cookies, disabling pop-up promotions and erasing Web browsing history as a means to counteract one-to-one marketing efforts. That means direct Internet campaigns are losing their visibility and effectiveness, Winterberry said. The report, "Anonymous Web Browsing: A Developing Challenge to Direct Marketing," urges marketers to make sites privacy sensitive, enable customers to alter their profiles and embed electronic commerce triggers within content.
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