Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Answers.com provides customer support to GE Plastics

Published on .

Pasadena, Calif.--Answers.com Inc. announced an agreement with GE Plastics to provide online customer support for the thermoplastic resin supplier. The technology supplied by Answers.com allows customers and prospects to visit GE Plastics' Web sites and ask questions in ``plain English'' by clicking on the ``askEdison'' icon. ``AskEdison vastly improves the speed at which our customers get answers and information from our Web site,'' Gerry Podesta, general manager-e-business for GE Plastics, said in a statement. ``Giving them a good experience each time they visit us online is critical--and askEdison really helps make that happen.''
Most Popular
In this article: