×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Anthea Stratigos, CEO, Outsell Inc.

Published on .

Most Popular
In July, Stratigos' comments on the shift of $65 billion from traditional advertising to companies' Web sites, the subject of a Forbes.com interview based on Outsell research, caught fire with industry bloggers. "The marketing dollars companies now spend on their own sites are equivalent to all TV ad revenue for the year," she said.
In this article: