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Antonio Lucio, CMO, Visa Inc.

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What: CMO
Where: Visa Inc., San Francisco
Why: Lucio, who has served as CMO for three years, directs all branding and marketing initiatives at Visa Inc. This year, he oversaw Visa’s “Go World” ad campaign, a multimillion-dollar effort that promoted Visa’s sponsorship of the 2010 Vancouver Winter Olympics. The campaign included wide use of social media, such as a Visa YouTube channel on which it ran its TV spots, as well as Facebook pages linked to athletes.
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