Antonio Lucio, Visa Inc.

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What: CMO

Where: Visa Inc., San Francisco

Why: Lucio, who has served as CMO for two years, directs all branding and marketing initiatives at Visa. He oversaw Visa's 2008 "Go World" Summer Olympics advertising campaign and the introduction this year of a new global ad campaign, "More People Go With Visa." Under his direction, Visa has also been exploring such social media as a Facebook application for the Visa Business Network.
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