×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

AOL to acquire Tacoda

Published on .

Most Popular
Dulles, Va.—AOL announced plans to acquire behavioral targeting network Tacoda. Financial terms were not disclosed.

Under the terms of the deal, Tacoda will operate as a wholly owned subsidiary of AOL. Using Tacoda’s technology, AOL will extend its targeting capabilities to advertisers and publishers.

The acquisition continues AOL’s aggressive drive into online advertising. Earlier this year, AOL acquired Third Screen Media, a mobile advertising network, and AdTech AG, an online ad serving company based in Frankfurt, Germany.

—Kate Maddox

In this article: