Dulles, Va.—A poll by AOL and the Associated Press found that 71% of U.S. Internet users who watch online videos prefer to watch and download videos for free, sponsored by pre-roll advertising.
Twenty-three percent of users said they would prefer to pay for ad-free online video content.
The report was based on a telephone poll of 1,347 Internet users, conducted by Ipsos Public Affairs.
It also found that 54% of U.S. Internet users watch online videos.
Of those that do watch online videos, 32% said they watch more online video than they did a year ago.