AOL, AP poll finds 71% of Internet users would watch ad-supported online videos

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Sept. 18 Dulles, Va.—A poll by AOL and the Associated Press found that 71% of U.S. Internet users who watch online videos prefer to watch and download videos for free, sponsored by pre-roll advertising.

Twenty-three percent of users said they would prefer to pay for ad-free online video content.

The report was based on a telephone poll of 1,347 Internet users, conducted by Ipsos Public Affairs. It also found that 54% of U.S. Internet users watch online videos.

Of those that do watch online videos, 32% said they watch more online video than they did a year ago.

—Kate Maddox

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