Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


AOL to implement DoubleClick’s DART ad technology

Published on .

Dulles, Va.—America Online and DoubleClick have announced a partnership for AOL Media Networks to use DoubleClick’s DART for Publishers ad serving, inventory management and work flow tools. AOL Media Networks is the ad sales, commerce and search unit of America Online. DART will be implemented across all AOL brands later this year, the ISP said.

Most Popular
In this article: