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BtoB

AOL to implement DoubleClick’s DART ad technology

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Dulles, Va.—America Online and DoubleClick have announced a partnership for AOL Media Networks to use DoubleClick’s DART for Publishers ad serving, inventory management and work flow tools. AOL Media Networks is the ad sales, commerce and search unit of America Online. DART will be implemented across all AOL brands later this year, the ISP said.

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