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AOL to launch b-to-b division serving publishers, marketers

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New York—AOL is planning to launch an as yet unnamed b-to-b division that will market the company's ad network and other products and services to online publishers and marketers, the company confirmed. The division was announced internally about two weeks ago and is expected to be officially launched in about three months.

Ned Brody, currently AOL's COO of advertising, media and commerce and president of paid services, is leading the new group. “This allows [these brands] to work much more closely together,” Brody said in an interview with BtoB.

The division will combine a number of AOL properties, including 5MinMedia, Advertising.com, Adtech, GoViral, Pictela, Seed and StudioNow.

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