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BtoB

AOL, Microsoft and Yahoo reportedly in ad deal

Published on .

New York—AOL Inc., Microsoft Corp. and Yahoo Inc. reportedly have agreed to a partnership selling ads for each other that will have them sharing in any revenue, according to a report on tech website AllThingsD. According to the report, the trio hopes to challenge search leader Google Inc., which also is ramping up its display advertising. By selling for one another, and in partnership with publishers, the three companies also hope to bypass ad networks, which sell less desirable space on publisher sites at deep discounts, according to the report.
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