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BtoB

AOL officially launches Advertising.com Group

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New York—AOL Inc. has now officially launched a b-to-b group that will sell its digital advertising services to publishers, advertisers and agencies. The Advertising.com Group consists of Adtech, Advertising.com, AOL Answers, 5min, GoViral, Pictela, Seed and StudioNow. Ned Brody is president of AOL's Advertising.com Group, which offers combinations of an ad network, an ad management platform, online video and content solutions to the market. “Through a number of acquisitions, we have aggregated a set of businesses that can focus on improving yield for publishers and solving problems for advertisers looking to put their premium dollars,” Brody said in an interview with BtoB.
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