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AOL selects Burnett for rebranding effort

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Chicago—AOL has selected Leo Burnett USA to provide brand strategy for its new brand, which will debut by the end of the year.

AOL is currently part of Time Warner, but it will soon be spun off as an independent, publicly traded company Burnett will provide strategic brand communication consulting services and creative development for the new AOL. Billings were undisclosed.

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