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BtoB

AOL and T-Mobile partner on billion-impression campaign

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New York—AOL’s Platform-A and T-Mobile USA announced a two-day web ad campaign to promote the T-Mobile G1 phone. The campaign, called “T-Mobile Billion Block,” will deliver one billion impressions over the Platform A ad network on Nov. 10 and 11, designed to reach 90% of online users. The campaign is the largest yet for Platform-A, which formed last year through the merger of AOL’s advertising business, Advertising.com, TACODA and Quigo.
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