Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


AOL, Yahoo!, MSN tops in reach

Published on .

New York--The top three Web sites in terms of reach for the week of April 26-May 2 were AOL, Yahoo! and MSN, according to Nielsen/NetRatings, the Internet measurement service from Nielsen Media Research. The top advertiser was Microsoft Corp. with 138 million impressions. The top banner advertisement was Amazon.com's ``Click on Shopping'' banner, which had a 7.8% reach.
Most Popular
In this article: