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AOL, Yahoo!, MSN tops in reach

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New York--The top three Web sites in terms of reach for the week of April 26-May 2 were AOL, Yahoo! and MSN, according to Nielsen/NetRatings, the Internet measurement service from Nielsen Media Research. The top advertiser was Microsoft Corp. with 138 million impressions. The top banner advertisement was Amazon.com's ``Click on Shopping'' banner, which had a 7.8% reach.
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