When the transaction closes, according to Aon, the merged Hewitt Associates/Aon Consulting will become Aon Hewitt, a newly created brand. Russ Fradin, chairman-CEO of Hewitt, will be chairman-CEO of Aon Hewitt and report to Greg Case, Aon Corp.’s CEO.
“As we continue to grow our business, this merger will give us a broader portfolio of innovative products and services focused on what we believe are two of the most important topics in the global economy today—risk and people,” Case said in a statement.
On the marketing front, Aon said the combined client base will provide cross-sell opportunities to leverage Hewitt’s large corporate client base with Aon’s middle market client base. Additionally, the Hewitt deal expands Aon’s brand at a time when the company when recently launched its four-year $120 million shirt sponsorship deal with English Premiere League soccer club Manchester United.