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BtoB

AOTA to launch deliverability and trust program

Published on .

Seattle—The Authentication and Online Trust Alliance will introduce an e-mail deliverability educational program called Email Deliverability and Trust Academy. The program, which will debut at the AOTA Summit June 4-6 here, was developed in conjunction with the Direct Marketing Association’s Email Experience Council. It will enable participants to learn best practices in online trust and will address e-mail marketing privacy issues, opt-in practices and authentication standards. Interested marketers can go to http://www.aotalliance.org/summit2008 for more information.

—Carol Krol

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