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AP debuts online video syndication platform

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Washington, D.C.—The Associated Press Friday announced a new feature of its AP Online Video Network that will allow its more than 1,800 affiliates to syndicate videos they produce to other members of the network.

According to AP, member companies get a percentage of ad revenue if their video is played on another member’s player, as well as a share of revenue if they add other members’ videos to their player.

“OVN affiliates will now have more control over the videos they see and share since they get to decide where their videos appear,” said Bill Burke, AP’s director of online video, in a news release. “We've designed a tool that makes it easy to create rules which determine where your local video will be displayed, essentially protecting it from unauthorized use.”

—Matthew Schwartz

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