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BtoB

AP Mobile News Network tops 16 million page views in August

Published on .

New York—The Associated Press announced that its Mobile News Network received more than 16 million page views in August, with 948 news organizations signed up to provide content.

The Mobile News Network is the first product released by AP’s Digital Cooperative, an initiative aimed at finding new digital outlets for news and information produced by AP members. August marked the Mobile News Network’s first full month following the July 10 release of its iPhone client application.

“The mobile industry has long talked about the huge potential of the mobile phone as a marketing vehicle because users carry it with them at all times. Looking at early statistics—the number of page views and the frequency with which users are accessing news, even during the weekends—really bears this out,” Jeffrey Litvack, global director-new media markets for AP, said in a statement.

The Mobile News Network can be accessed on any smart phone by visiting www.apnews.com/mobile.

—Sean Callahan

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