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APC West

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Company: APC, West Kingstown, R.I.
Agency: In-house
Market: VARs, technology integrators
Quick Chase: Yes, we like the testimonial in the top half of the ad. Yes, we like the display of the product line. And, yes, we like the publication trophies on display for APC's award-winning channel programs. But when you combine it with headlines, copy blocks and a call to action, it becomes a bit much. It's fine for a direct mail piece, but this is a display ad that doesn't necessarily have to take a reader through the entire sales process.
Chasers' choice: Goat
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