BtoB

APCO Worldwide forms b-to-b alliance

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Washington--APCO Worldwide has formed APCO Industria, a b-to-b communications alliance, through partnerships with AH&M Marketing Communications, Pittsfield, Mass., and The European Marketing Group B.V., Bergen op Zoom, The Netherlands. APCO Industria will provide corporate and brand positioning, investor relations, public relations, advertising and other communications strategies for b-to-b clients.
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