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In-app advertising set to hit $7.1 billion by 2015

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Hampshire, England—In-app advertising will total $2.4 billion this year, and $7.1 billion by 2015, driven by greater use of rich media, according to mobile marketing analysis company Juniper Research. According to the company's “Mobile Advertising: Messaging, In-App and Mobile Internet Strategies 2012-2017,” North America and Western Europe will account for 60% of total advertising spending by 2017. Also, spending on mobile messaging, versus in-app ads, will increase eightfold by 2017, according to Juniper Research. The report provided what it called “critical” lessons for marketers using mobile ad units, including creating materials that work on mobile devices and that are well-made and attention-grabbing to overcome increasing competition.
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