Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Apple to add 'do not track' to Safari browser

Published on .

Cupertino, Calif.—Apple Inc., generally a leader in the consumer electronics and software arena, is finally following other browser developers in implementing a do-not-track privacy feature in the newest version of its Safari Internet browser.

According to The Wall Street Journal, Apple has added a do-not-track privacy tool to a test version of Safari, intended to block online activities from being monitored by marketers. The tool will be included in the new version of Safari that is part of Lion, the next iteration of Apple's Mac OS X operating system for personal computers due for release this summer.

Both Microsoft Corp., with its new Internet Explorer 9 browser, and Mozilla Corp. with its just-released Firefox 4 browser, already have implemented variations of a privacy feature that allow users to block the tracking of their online behaviors for marketing purposes.

Most Popular
In this article: