×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Apple announces iAd mobile advertising platform

By Published on .

Cupertino, Calif.—Apple Inc. has launched an advertising platform for the upcoming update of its iPhone mobile operating system.

Called iAd, the platform will allow developers and publishers to insert ads into their apps. It will be incorporated into the iPhone 4.0 operating system announced Thursday and to be released this summer for both the iPhone and iPod. It will be available to users of the new iPad tablet computer by the fall.

The ads will be sold by Apple, which will retain 40% of the revenue. The new platform stems from Apple's $275 million purchase of mobile ad company Quattro Wireless earlier this year.

Most Popular
In this article: