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Apple jumps to No. 2 on Interbrand's top global brand rankings

Published on .

New York—Buoyed by stellar sales and growth in emerging markets, Apple jumped to No. 2 in Interbrand's Best Global Brands 2012 report, up from No. 8 last year. The rankings are based on a proprietary brand value formula that factors in the financial performance of the brand, the role of the brand in the purchase decision process and the strength of the brand. Coca-Cola held onto its No. 1 position, while IBM dropped to No. 3, from No. 2 last year. Rounding out the top 10 global brands, in order, are: Google, Microsoft, GE, McDonald's, Intel, Samsung and Toyota. Social network company Facebook debuted on the list at No. 69, while MasterCard made its debut at No. 94, cited for its “Priceless Cities” campaign and its growing suite of solutions for business owners.
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