Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Apple's share of tablet market hits one-year high

Published on .

El Segundo, Calif.—Apple Inc.'s iPad tablet computer saw its global market share rise to nearly 70% in the second quarter, the highest it has been in a year, according to a report from business information company IHS iSuppli. During the second quarter, Apple shipped 17.0 million iPads, up 44.1% from the 11.8 million sold in the previous quarter, according to the report. Its worldwide share of the tablet market in the second quarter rose to 69.6%, up from the previous quarter's 58.1%. Among other tablet manufacturers, Samsung Group had a 9.2% share of the global market, followed by Amazon.com Inc. (4.2%), ASUSTeK Computer (2.8%) and Barnes & Noble (1.9%). Apple is expected to introduce a 7-inch version of the iPad in September to complement its original 9.7-inch model introduced two years ago. Last month, Google Inc. began selling its Nexus 7 tablet, and Microsoft Corp. has announced the launch this fall of its Surface tablet.
Most Popular
In this article: