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BtoB

Apple sells 3 millionth iPad

By Published on .

Cupertino, Calif.—Apple Corp. announced Tuesday that its sales of the iPad have passed the 3 million unit mark. The milestone was reached 80 days after the product’s introduction.

The company said developers have created more than 11,000 apps specifically for the iPad.

The iPad appears to have ignited a price war among e-reader marketers. Barnes & Noble on Monday introduced a Nook e-reader that is Wi-Fi enabled for $149. Additionally, the bookseller lowered the price of the Nook 3G, which previously sold for $259, to $199.

Amazon quickly responded by lowering the price of its Kindle e-reader to $189. The device had also previously sold for $259.

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