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Apple states opposition to iPhone geo-location ads

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Cupertino, Calif.—Apple Inc. has posted a warning on its developer Web site that it will reject iPhone apps intended mainly to provide location-based advertising. The iPhone's GPS, Wi-Fi and other systems allow developers to create apps with features that determine the location of a handset. On a new posting on the iPhone Dev Center, Apple instructed developers to make sure "these features provide beneficial information." "If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user's location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store," the company said. Apple defined "beneficial information" as such things as providing local weather, nearby restaurants, ATMs and other such location-based information.
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