Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Apple is top brand in BrandZ Top 100 report

Published on .

New York—Apple remained the No. 1 brand in BrandZ's “Top 100 Most Valuable Global Brands 2012” report, recently released by WPP. The report, administered by Millward Brown, ranks brands using a proprietary methodology that assigns a brand value based on financial analysis and consumer preference for the brand. The No. 2 brand was IBM, followed by Google, McDonald's and Microsoft. Rounding out the top 10 global brands, in order, were Coca-Cola, Marlboro, AT&T, Verizon and China Mobile. The total brand value of the Top 100 Global Brands increased by 0.4% to $2.4 trillion this year over last year.
Most Popular
In this article: