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Apple top brand in 'Forbes' study

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New York—Apple is ranked No. 1 in Forbes' World's Most Powerful Brands list, published Wednesday on Forbes.com. The list was based on an analysis of data by branding agency Landor Associates, New York, and research company Penn Schoen Berland. Microsoft is the No. 2 brand, followed by Coca-Cola. In a separate report of top global brands released earlier this week by Interbrand, Coca-Cola ranked No. 1, Apple No. 2 and IBM No. 3. Rounding out the top 10 most powerful brands on the Forbes list are: IBM, Google, Intel, McDonald's, GE, BMW and Cisco. Some of the criteria used to evaluate the brands included trustworthiness, investment in customers and investment in innovative ideas and research. The list will also appear in the Oct. 22 print issue of Forbes.
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