Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Apple top brand in 'Forbes' study

Published on .

New York—Apple is ranked No. 1 in Forbes' World's Most Powerful Brands list, published Wednesday on Forbes.com. The list was based on an analysis of data by branding agency Landor Associates, New York, and research company Penn Schoen Berland. Microsoft is the No. 2 brand, followed by Coca-Cola. In a separate report of top global brands released earlier this week by Interbrand, Coca-Cola ranked No. 1, Apple No. 2 and IBM No. 3. Rounding out the top 10 most powerful brands on the Forbes list are: IBM, Google, Intel, McDonald's, GE, BMW and Cisco. Some of the criteria used to evaluate the brands included trustworthiness, investment in customers and investment in innovative ideas and research. The list will also appear in the Oct. 22 print issue of Forbes.
Most Popular
In this article: