×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Apple

Published on .

Most Popular

“Get a Mac”
Agency: TBWA/Chiat/Day, New York
Target audience: Consumers and business users
Campaign objective: Encourage users to buy a Mac during the holiday season
Medium: TV
Budget: Undisclosed
In this article: