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Approva introduces new ‘Control Freak' marketing campaign

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Herndon, Va.—Approva Corp., which offers audit automation software, on Wednesday a new interactive campaign called “Control Freak.” The campaign is the follow-up to Approva's “I Love a Good Audit” campaign, which debuted in 2007.

“By launching our ‘Control Freak' interactive campaign, Approva is taking back the term for all the conscientious people out there working to keep businesses transparent, efficient and honest whether you are a CFO, auditor, accountant, IT security pro or risk manager,” Michael Evans, Approva's VP-marketing, said in a statement.

The “Control Freak” campaign includes the relaunch of the Audit Trail blog as the Control Freak blog, which can be found at www.ilovecontrolfreaks.com. The campaign will also include Q&As with prominent CFOs and other financial executives, online videos and surveys.

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