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Aprimo acquires U.K.-based Then

Published on .

Indianapolis—Aprimo, an enterprise marketing management software company, announced it has acquired Then Ltd., a Berkshire, U.K.-based marketing resource management software company.

Terms of the deal were not disclosed.

The acquisition gives Aprimo fulfillment and delivery software to add to its suite that includes planning and financial management and product management software.

“The acquisition of Then strengthens our capabilities on the marketing resource management front,” said Aprimo CEO Bill Godfrey.

Then CEO Andrew Yates was named senior VP-Europe for Aprimo.

—Carol Krol

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