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BtoB

Aprimo announces release of new marketing software

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Indianapolis—Aprimo announced the release of Aprimo Marketing 7.6, its new version of enterprise marketing management software. The updated software includes an offer management application that allows marketers to manage offers or solicitations to potential customers, assign creative elements to offers and determine the overall cost of an offer. The new software also includes deeper support for multiple marketing channels, including TV, radio and print.
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